This week have been about quantitative and qualitative research. We have been discussing the benefits and limitation of the two research methods.
During the seminar we presented our research papers within a smaller groups and picked one that we wanted to investigate more closely. Some of the papers did not really have any clear result because the target group were too small for the results to be generalized in any way.
We decided to go with a research paper about how people in the insurance industry in Greece uses social media at work. It was interesting analyze the different key factors leading up to the result. Some variables did not affect the results (age was one for example). The researchers came to the conclusion that 2/3 of the people that participated in the study used social media at work and according to the employees it improved the productivity at work. The problem for me with the study is that people might justify their bad behavior by saying its adds value to the company. Its like asking if the coffee machine is adding productivity at the work. I might say it does. But if I spend ten minutes at it every hour it might be the opposite. This is also quite hard to measure.
During this week lecture we not only discussed the two methods but also how to construct a quantitative research. We got divided into small groups and played a game. I really enjoyed the lecture and the discussions
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